10 Features Your Website Must Have to Rank Higher on Google
Having a website isn’t just about aesthetics. The main goal should be to rank high on Google, engage visitors, and drive conversions. But how is that possible? As we enter 2025, here are 10 SEO and user-friendly features every website must have:
1. Mobile Compatibility (Responsive Design)
Mobile users have already surpassed desktop users. Google now uses mobile-first indexing. A non-mobile-friendly site will lose both users and rankings.
2. Fast Loading Speed
If your site takes more than 3 seconds to load, 40% of visitors will leave. If your Google PageSpeed score is low, your first step should be improving performance.
3. SSL Certificate and HTTPS
Neither users nor Google trust an unsecured site. An SSL certificate ensures data safety and boosts your SEO.
4. Meaningful URL Structure
URLs like site.com/our-services that are readable and include keywords help users and search engines understand your content.
5. Meta Titles and Descriptions
Each page should have its own meta title and description. These are your first impression on Google.
6. Clear and Simple Menu Structure
A complicated navigation structure affects user experience and makes it harder for search engines to crawl. All pages should be accessible within 3 clicks from the homepage.
7. Internal Linking Strategy
Connecting pages through internal links keeps visitors on your site longer and shows search engines how your content is related.
8. Optimized Images
Every image should be lightweight, load quickly, and have properly written alt tags. This is crucial for appearing in Google image searches.
9. Blog Page and Fresh Content
Google loves fresh and informative content. Weekly blogs boost your SEO score and build trust.
10. Clear Call-to-Actions (CTAs)
Buttons like “Get a Quote”, “Contact Us”, or “Reach Out Now” guide users and are essential for conversion.
Is Your Website Strong Enough?
At Eat Ajans, we build SEO-friendly infrastructures for both corporate and e-commerce websites. We analyze your website's SEO score, identify what it needs, and help you rise to the top.