Influencer marketing is a method that enables brands to reach their target audience through trusted and impactful social media content creators. Social media management involves overseeing a brand’s strategy, content, engagement, and visibility across all digital platforms.
The process includes identifying the right influencers for the brand, planning barter and paid collaborations, managing content production, and executing campaigns. Creative content on platforms such as Instagram, TikTok, and YouTube is used to increase brand engagement and visibility.